Yesterday’s Edelman/Technorati conference
Posted Wednesday, October 11, 2006 at 5:05pm in Blogging, Business, PR General |
Yesterday Edelman and Technorati held a conference about the partnership I touched on in my last post. I wanted to concentrate yesterday’s post more on what I had been up to as opposed to the whole event. I received some great responses in both the comments and by email and have since added extra UK blogs to the list. If I’m honest, in spite of the research, I missed these but was kindly alerted to by other bloggers. (I’m a believer in the wisdom of the crowds.)
I’ll be adding these blogs in due course to a wiki I have recently set up. You can find it at www.wiki.prblogger.com. Not a great deal to see yet but I plan to add the influential/popular (according to Technorati) UK bloggers to it. I must say, the wiki software that’s hosting it is fantastic. It’s called Wikidot and is far better than any other wiki platform I’ve used. Why it hasn’t been featured on Techcrunch I don’t know.
The conference was a good one and it was great to see Antony and Neville again. And also great to meet Hugh Macleod and colleague Mike Krempasky for the first time. Bloggers who I didn’t get the chance to meet were Jacky Danicki, Heather Hopkins and Jon Worth.
I won’t go through the whole conference as it’s been covered indepth by Antony and Edelman UK CEO, Stuart Smith but will touch on David Brain’s presentation of the research carried out by Edelman’s Strategy One division to see how blogging was affecting politics and public affairs in the US, UK and France
Below is the presentation produced by Strategy One and two videos of David explaining the results. Unfortunately it’s in the middle of two videos. First is at 5.30mins in and the second goes on 1.20mins. Check them out.
Sidenote: I had the chance to quickly interview Neville Hobson on his thoughts on the event. (Yes I began the interview with the lense cap on. Ma bad!)
Hugh Macleod video to come once I’ve converted the format.
technorati tags: edelman, david+brain, politics, public+affairs
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7 Comments
Paull Young
Thursday, October 12, 2006 at 8:58am
I’ve been reading about this event all over the place and I must admit that I’m posting with a green tinge (envy is a difficult thing to control ;-)).
Thanks very much for posting the videos Stephen - invaluable stuff for geographically isolated bloggers like me!
One thing - it would have been great to have had a little more explanation of who exactly each of the people are on the panel in the vid. I think I’ve got them worked out but it was a bit of a guessing game.
Again - a great resource and I greatly appreciate you sharing!
Stephen
Thursday, October 12, 2006 at 9:21am
I know mate. It was bit of a half-post but I thought the majority of people would have read about it elsewhere.
Also, did you hear my accent in the video? Remember when you thought I spoke all posh?
Shame on you!
Paull Young
Thursday, October 12, 2006 at 9:37am
Ha ha ha.
The weird thing was I started watching the vid midway through editing the latest Forward Podcast.
It started up with your boss talking, and for a good 20 seconds I thought it was my voice coming through from Audition…
Very confusing, obviously the Aussie accent hasn’t moved as far from the Poms as we’d hope…
Stephen
Thursday, October 12, 2006 at 9:48am
Hah! Yep mate, you’re still connected to us.
Justin
Friday, October 13, 2006 at 12:11pm
Thanks for posting the videos Stephen, very interesting/useful.
I thought Iain’s comments were particularly insightful/good. I do agree with him about using incoming links as a measure of influence is, by its nature, a little crude. Popularity doesn’t equate to influence. So it was good to hear him talk and give some examples of other blogs that whilst might not have the popularity have the influence. But we all know measuring ‘influence’ isn’t easy…
Also amused to hear about the shadow cabinet member who gets their ‘minions’ to trawl the political blogs in the morning and then post anonymously to trash the trash. Now there’s a job. Beware of the anonymous posters…
Beware of the anonymous posters… « The last man in Europe…
Friday, October 13, 2006 at 12:50pm
[...] A lot has already been written about the Technorati/Edelman conference earlier in the week, some interesting findings and a good bunch of UK bloggers brought together in one room. Stephen has posted some video shorts from the conference online; well worth a look. [...]
To be anonymous or not anonymous… « The last man in Europe…
Monday, October 23, 2006 at 10:44am
[...] …that is the question posed by Kieren McCarthy today. Using the Technorati/Edelman top 100 bloggers list as a basis of his study, Kieren is of the belief that using ones name in the title of your blog or your own picture directly impacts readership (i.e. people don’t want to link if your name or ugly/not so ugly mug is on your blog). Now that he has removed his picture from his blog, if the science of his study is to be believed, links to his blog should increase. Let’s wait and see… [...]