There are many great reasons that you need to carefully consider your real estate link building scheme. Links are similar to choosing the right neighborhood, and you do not want to end up owning property in a bad one. Here are six link building schemes that you will want to consider.
1. Produce Quality Content
One of the first things that you will want to do is produce quality content for your real estate website. This is important to your link building scheme because it gives you great places to incorporate links, and it provides content that others will want to link to naturally. For example, when you are discussing an event in your local community, then link out to its official page.
Producing great infographics is one of the best ways to get people to link to your content, and you can produce them easily on a variety of different topics such as rental prices in your community over time, sale prices in various neighborhoods and a host of other content.
2. Claim Your Reviews
There are a host of different review websites that you can link to from their website, and these often provide outstanding inbound links. Start by claiming your Google My Business account and make sure to fill out the details completely. Claim your account on the biggest real estates websites like Zillow, Trulia, and Realtor. Then, move on to more generalized review sites like Yelp and the Yellow Pages.
3. Join Local Community Groups
You already need to be active in the community to meet new clients, but make sure that you are linking from their site to yours. The local chamber of commerce is a great place to begin. Additionally, make sure to claim your Better Business Bureau listing.
Think about service organizations in your community like the Kiwanis Club and the Lions Club that will allow you to help sponsor an event or their website in exchange for a link. Use a real estate CRM program to stay in contact with others.
4. Social Media
While you will want to engage with buyers and sellers on social media, it is also a great place to build relationships with influencers in your community and beyond. It is a great place to connect with other business leaders in your community who may share content they think their followers would be interested in. The key is to build long-term relationships that are built on trust and a genuine like for each other.
5. News Organizations
Offering to be a local resource for your news media is a great way to build links. While you will want to connect with reporters to let them know that you are willing to be a resource for any real estate news story that they want to cover, you will also want to feed them stories that you think their viewers would be interested in hearing.
Do not forget about the importance of sharing a link to your website offline. Your web address should be on every sign that you put out. It should also be on any ads that you run in the newspaper, on the radio or on television. While doing this may not help build your Google ranking, it is still vital to connecting with your target audience.
Using these six techniques and your own ingenuity is a great way to start a link building scheme. Then, just like remodeling a house, be constantly on the lookout for even more ways to add your links on the web. Always be on the lookout for ways to connect with your target audience by creating good content that others will want to share.