List of YouTube Brand Channels
Posted Tuesday, March 4, 2008 at 10:45pm in Business, Media, PR General |
It’s been 18 months since YouTube launched its Brand Channels initiative which allows brands to customise their own YouTube page with background images, additional links and eradicate the standard banner advertising of a regular YouTube page.
It’s been quite interesting to see which brands have been creating their own channels so I’ve compiled a (by no means comprehensive) list of those that have done so. Who knows, it might come in handy when you’re trying to sell it in to clients?
I wonder what the costs are of setting a branded channel up? Nothing mentioned on YouTube’s advertising brand channel.
Each image is linked to its respective channel.
MEDIA
New York Times

POLITICS
CONSUMER
CHARITY
SPORT
MUSIC
ROYALTY
Her Royal Highness of the British Empire, Queen Elizabeth

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5 Comments
Robert French
Wednesday, March 5, 2008 at 7:35am
Stephen, you continue to amaze me with your research and ability to come up with remarkable posts. Kudos! I’m not just talking about this post, either. It is the entire body of work. Really sharp!
IMHO, you’re easily the best (former student) blogger around and … quite honestly (no fluff here) one of the best PR bloggers anywhere.
Once again, I will send students on over to see and say, “Hey, see what this guy does? Try to post cool, thoughtful and engaging information like this.” You seem, to me, to always be thinking and exploring. That’s the coolest characteristic of a good blogger, to me.
Envy is a bad thing, but I’m feeling it. :o)
darika
Wednesday, March 5, 2008 at 12:06pm
Hey Stephen, cost are quite high for branded channels. When I worked with them last year on getting Shiny on the partner scheme (http://www.youtube.com/user/shinymedia) they mentioned about $500K USD!
They do make a distinction though between “partners” and “sponsors”. My understanding of this is that partners (such as Shiny) are invited to to become a partner channel in return for a revenue share agreement with YouTube. Partners are selected on the basis that they create high quality content, with a high number of views, and YouTube/Google can sell ads on them.
Sponsor branded channels are a different kettle of fish and I’m not sure what the ad model is on them i.e. are they allowed to serve their own ads? Or just brand the channel and disallow ads?
Stephen
Wednesday, March 5, 2008 at 6:38pm
Hey Robert,
Wow! Thank you for the very kind words! I’m humbled. Full kudos to you also. You’re doing some great stuff with your students and without doubt they stand in good stead once they move from the classroom to the office. Cheers!
Hey Darika,
I’d heard the branded channels cost $50k (not $500k) but wasn’t too sure so didn’t want to be called an idiot for saying so in the post. $50k or $500k they’re both too expensive in my opinion.
darika
Thursday, March 6, 2008 at 4:06pm
well, between us both I think we can safely say it’s a figure with a “5″ in it!
» List of YouTube Brand Channels all about sport car: On my blog you will find stories from other writers which I have found inspiring, educational, or just fun. Follow the links to read the whole story directly from the author.
Friday, March 7, 2008 at 12:41am
[...] List of YouTube Brand Channels Posted in March 4th, 2008 by in sport car Stephen always has something good to say. I like this one posted earlier today. Follow the link for the whole thing.ABC Networks youtube-abcnetworks.jpg. BBC youtube-bbcs-channel.jpg. CBS youtube-cbss-channel.jpg. Google youtube-googles-channel.jpg. ITN youtube-itns-channel.jpg. New York Times. The Sun youtube-thesunnewspapers-channel.jpg … [...]