List of YouTube Brand Channels

Posted Tuesday, March 4, 2008 at 10:45pm in Business, Media, PR General |

It’s been 18 months since YouTube launched its Brand Channels initiative which allows brands to customise their own YouTube page with background images, additional links and eradicate the standard banner advertising of a regular YouTube page.

It’s been quite interesting to see which brands have been creating their own channels so I’ve compiled a (by no means comprehensive) list of those that have done so. Who knows, it might come in handy when you’re trying to sell it in to clients? I wonder what the costs are of setting a branded channel up? Nothing mentioned on YouTube’s advertising brand channel.

Each image is linked to its respective channel.

MEDIA

ABC Networks

BBC

CBS

Google

ITN

New York Times

The Sun

POLITICS

Barack Obama

CNN - YouTube Debates

Labour Party

Liberal Democrats

Conservative Party

CONSUMER

Cadbury’s Cream Egg

Diesel

Nike

Pepsi

Vauxhall

Swiffer

Victoria’s Secret

X-Factor

CHARITY

Oxfam

Unicef

World Vision

SPORT

Chelsea

Motor Cycle News

NBA

MUSIC

Warner Bros Records

ROYALTY

Her Royal Highness of the British Empire, Queen Elizabeth

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5 Comments

Robert French

Wednesday, March 5, 2008 at 7:35am

Stephen, you continue to amaze me with your research and ability to come up with remarkable posts. Kudos! I’m not just talking about this post, either. It is the entire body of work. Really sharp!

IMHO, you’re easily the best (former student) blogger around and … quite honestly (no fluff here) one of the best PR bloggers anywhere.

Once again, I will send students on over to see and say, “Hey, see what this guy does? Try to post cool, thoughtful and engaging information like this.” You seem, to me, to always be thinking and exploring. That’s the coolest characteristic of a good blogger, to me.

Envy is a bad thing, but I’m feeling it. :o)

darika

Wednesday, March 5, 2008 at 12:06pm

Hey Stephen, cost are quite high for branded channels. When I worked with them last year on getting Shiny on the partner scheme (http://www.youtube.com/user/shinymedia) they mentioned about $500K USD!
They do make a distinction though between “partners” and “sponsors”. My understanding of this is that partners (such as Shiny) are invited to to become a partner channel in return for a revenue share agreement with YouTube. Partners are selected on the basis that they create high quality content, with a high number of views, and YouTube/Google can sell ads on them.
Sponsor branded channels are a different kettle of fish and I’m not sure what the ad model is on them i.e. are they allowed to serve their own ads? Or just brand the channel and disallow ads?

Stephen

Wednesday, March 5, 2008 at 6:38pm

Hey Robert,

Wow! Thank you for the very kind words! I’m humbled. Full kudos to you also. You’re doing some great stuff with your students and without doubt they stand in good stead once they move from the classroom to the office. Cheers!

Hey Darika,

I’d heard the branded channels cost $50k (not $500k) but wasn’t too sure so didn’t want to be called an idiot for saying so in the post. $50k or $500k they’re both too expensive in my opinion.

Thursday, March 6, 2008 at 4:06pm

well, between us both I think we can safely say it’s a figure with a “5″ in it!