MCWS - Future of mobile & online content

Posted Friday, February 29, 2008 at 9:14am in Media, Technology  | 

Simon Andrews - Chief Strategy Officer - Worldwide, Mindshare Interaction

“Everyone’s concerned about the size of their mobile bill,” says Andrews. This is going to prohibit the take up of the mobile web. However, “the mobile content market is four times bigger than the user paid internet content market.” Andrews believes that giving stuff for free changes everything and ‘free’ is going to drive mobile content in the future.

You’ll take a traditional model to attract eyeballs and give content away for free with advertising.

“Money follows the audience.”

In the short term, mobile content has been under-hyped. In the long term, it’s been over-hyped.

Andrews states his reasons to believe that mobile content will take off:

Increase of good content: MySpace Mobile, Facebook Mobile - “we’re finding ways of marrying the regular internet with the mobile web.”

Price - Charging people vast amounts of money for data doesn’t work and the mobile companies are realising that fact.

Standard of phones - On average, consumers change their mobile phones every 18 months because the technology’s advancing quick.

Infrastructure - 3g networks.

Google - Making the web easily accessible on a mobile.

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