PR books to read

Posted Sunday, September 23, 2007 at 8:07am in PR General  | 

Like Luke Armour, I’ve received an email from Rachel Kneebone of Kogan Page about their most successful or forthcoming PR books the publisher has, er, um, published or is publishing. The Kogan Page books were a Godsend to me when I was at uni. Loads of copying and pasting going on. Just kidding. The links to the books on Amazon are mine btw.

New strategies for Reputation Management – Andrew Griffin (Published January 2008)

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly.

Written by the managing director of Regester Larkin, the leading international reputation management firm, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company’s good reputation at other times.

Winning New Business – Richard Denny (Published October 2007)

Today everyone in business is expected to be a sales person, whether they work in the sales team or not. With the growth in concepts like “total marketing”, “living the brand”, and “customer relationship management”, the need for everyone in business to maximise sales and profitability is paramount.

Written by Richard Denny – one of the world’s most renowned sales gurus – Winning New Business takes the fear out of selling, showing you just what to do and how to do it.

Public Relations Strategy – Sandra Oliver (Just published. Published in association with the CIPR)

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Creativity in Public Relations – Andy Green (Published 2007. Published in association with the CIPR)

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved.

By clearly establishing a definition of ‘creativity’, Creativity in Public Relations will help PR practitioners and general readers to get ‘under the skin’ of the creative process and use it to greater effect in their work.

Public Affairs in Practice – Stewart Thomson, Steve John (Published 2007. Published in association with the CIPR)

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. It examines the methods PA professionals use to make an impact and taking each area of the industry in turn looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization.

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