This, that and the other
Posted Wednesday, August 8, 2007 at 8:50am in Blogging, PR General |
MORE TH>N just Living
Antony Mayfield informs us of a project he’s been working at his employer, Spannerworks, on behalf of client and insurer, MORE TH>N (coincidentally, I have a mate that works in MORE TH>N’s North East office).
In his own words: “I’ve been working on with the Content & Media team at Spannerworks and UK insurance company MORE TH>N to create a space called Living. No, not a company blog - though that may yet come - simply a platform for providing useful content and exploring different ways of communicating with the company’s stakeholders online.”
I think it’s a bold move by a corporate company like MORE TH>N and see it as a excellent way of creating ‘meaning’ and providing ‘added value’ on the topic of insurance which is often considered boring.
Sidenote: Spannerworks is hiring too!
SEO and PR
Two acronyms we’re increasingly hearing alongside one another. More to come too. The guys at Distilled have produced an ebook titled “How to Make PR Work Online” and covers a range of topics from a SEO PR and online reputation management point of view. As Will says: “We aren’t aiming to teach people how to do PR - but rather we are aiming to get across some of the things you can do to ensure that you get the maximum search and online exposure benefit from your campaigns.”
You can buy it here.
How good a commenter are you?
So you’re a blogger huh? You blog at least once a day do ya? You’re really involved in the ‘conversation’ are ya? Are you a good commenter too? Or do you just blog and expect people to comment on your posts?
Here’s a little non-scientific measurement to see how often your peers are at commenting on other blogs. As mentioned, it’s non scientific but it gives a general indication on who’s frequently commenting and who isn’t. Here’s what you do…
All TypePad and MovableType blogs contain this text in a blog post comment:
‘Posted by: Stephen Davies’
(obviously my name is just there for example)
So, take this text and perform a specific search in Google using the (” “) quotation marks and it will pull up all the times I have posted a comment on a TypePad or MovableType blog platform. Okay, it doesn’t include other platforms such as WordPress but since when has measurement in social media been 100% accurate? Never.
Here’s some random names I pulled off to hand.
Stephen Davies - 2,890 comments - I have a very common Anglo Saxon name so no doubt these aren’t all me.
Antony Mayfield - 1010 comments
Drew B - 620 comments (Note: I searched for ‘Drew B’ and ‘Drew Benvie’)
Steve Rubel - 748 comments
Robert Scoble - 34,800 comments - Fair play, the Scobleizer blogs like a trooper and comments like a trooper too.
Hugh MacLeod - 38,700 comments
James Warren - 494 comments
…The World’s Leading… - It says 64,200 comments so I presume it didn’t work because of all the ‘…’ and the other ‘…’ too.
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16 Comments
...The World's Leading...
Wednesday, August 8, 2007 at 9:00am
Christ! I’d been wondering where all my time had been going. Prolific.
64,201
...The World's Leading...
Wednesday, August 8, 2007 at 9:00am
64,202
Will Critchlow
Wednesday, August 8, 2007 at 9:12am
Hi Stephen,
Thanks for the publicity on the ebook! Much appreciated. Do you think you could change the second link to go to our website page as well?
If people go direct to the G checkout page, I’m not sure that the automatic download will work for them…
Thanks again though!
W
David Brain
Wednesday, August 8, 2007 at 9:18am
198
David Brain
Wednesday, August 8, 2007 at 9:51am
Does this include comments on your own blog? I have been very active talking to myself you know.
Stephen
Wednesday, August 8, 2007 at 10:01am
Just on TypePad and MovableType blogs.
So for people like Antony, Drew B and Steve R (TypePad) and Hugh (MovableType) this will include comments on their own blogs I think.
For those like you and I who are using a WordPress based platform or TWL who is using a Blogger platform it won’t.
Melanie Seasons
Wednesday, August 8, 2007 at 12:58pm
I have a shameful number, but then again I’m new to the “personal” blogosphere (and on Wordpress). During our outreach campaigns at the office, we don’t get involved with the lives of bloggers via comments. So despite the ridiculous amount of blogs I read on a daily basis, I’m nearly invisible unless a blogger posts my name of his or her accord.
Excuses, excuses, I know. I’ll step it up, I promise.
Stephen
Wednesday, August 8, 2007 at 1:22pm
::Shock::
Melanie you have one result! Shame on you!
Ed Lee
Wednesday, August 8, 2007 at 1:23pm
i hope my boss doesn’t see this post…
Stephen
Wednesday, August 8, 2007 at 1:30pm
Ed, I’ve just done another search on your name and it now shows 786 comments. Which means you’ve commented on at least seven blogs since I wrote this post last night.
Melanie Seasons
Wednesday, August 8, 2007 at 3:24pm
I told you it was shameful!
Ed Lee
Wednesday, August 8, 2007 at 5:50pm
i haven’t touched a blog (apart from this one) for a while…unless there’s another Ed Lee…
Stephen
Wednesday, August 8, 2007 at 6:01pm
Could be? Or it might be Google? Or you might be worried in case your boss is reading?
...The World's Leading...
Wednesday, August 8, 2007 at 7:55pm
It’s because I always comment under the name Ed Lee when I’ve got something really shitty to say.
Stephen
Wednesday, August 8, 2007 at 7:58pm
Heh!
Do you know who you’re pitching? « Fake Plastic Noodles
Monday, January 14, 2008 at 8:14am
[...] Does your blogger comment on others’ blogs? Over the summer, Stephen had an great post asking the question “How good a commenter are you?” Is your blogger a good commenter? (To check, Google “Posted by: <blogger name or screen name>” Should be easy to find, look in the comments of his or her own blog.) Has he or she commented on anything anti-PR on another site or on their own? This is a huge question. Think about all the bloggers that commented in agreement on Tom Coates’ anti-PR post on Flickr. That’s an automatic “Do Not Pitch” in my book. Make a note and move on. [...]