PR Blogger com

MORE TH>N just Living

Antony Mayfield informs us of a project he’s been working at his employer, Spannerworks, on behalf of client and insurer, MORE TH>N (coincidentally, I have a mate that works in MORE TH>N’s North East office).

In his own words: “I’ve been working on with the Content & Media team at Spannerworks and UK insurance company MORE TH>N to create a space called Living. No, not a company blog - though that may yet come - simply a platform for providing useful content and exploring different ways of communicating with the company’s stakeholders online.”

I think it’s a bold move by a corporate company like MORE TH>N and see it as a excellent way of creating ‘meaning’ and providing ‘added value’ on the topic of insurance which is often considered boring.

Sidenote: Spannerworks is hiring too!

SEO and PR

Two acronyms we’re increasingly hearing alongside one another. More to come too. The guys at Distilled have produced an ebook titled “How to Make PR Work Online” and covers a range of topics from a SEO PR and online reputation management point of view. As Will says: “We aren’t aiming to teach people how to do PR - but rather we are aiming to get across some of the things you can do to ensure that you get the maximum search and online exposure benefit from your campaigns.”

You can buy it here.

How good a commenter are you?

So you’re a blogger huh? You blog at least once a day do ya? You’re really involved in the ‘conversation’ are ya? Are you a good commenter too? Or do you just blog and expect people to comment on your posts?

Here’s a little non-scientific measurement to see how often your peers are at commenting on other blogs. As mentioned, it’s non scientific but it gives a general indication on who’s frequently commenting and who isn’t. Here’s what you do…

All TypePad and MovableType blogs contain this text in a blog post comment:

‘Posted by: Stephen Davies’

(obviously my name is just there for example)

So, take this text and perform a specific search in Google using the (” “) quotation marks and it will pull up all the times I have posted a comment on a TypePad or MovableType blog platform. Okay, it doesn’t include other platforms such as WordPress but since when has measurement in social media been 100% accurate? Never.

Here’s some random names I pulled off to hand.

Stephen Davies - 2,890 comments - I have a very common Anglo Saxon name so no doubt these aren’t all me.

David Brain - 197 comments

Antony Mayfield - 1010 comments

Drew B - 620 comments (Note: I searched for ‘Drew B’ and ‘Drew Benvie’)

Steve Rubel - 748 comments

Robert Scoble - 34,800 comments - Fair play, the Scobleizer blogs like a trooper and comments like a trooper too.

Ed Lee - 779 comments

Paull Young - 142 comments

Hugh MacLeod - 38,700 comments

Neville Hobson - 569 comments

Todd Defren - 510 comments

James Warren - 494 comments

…The World’s Leading… - It says 64,200 comments so I presume it didn’t work because of all the ‘…’ and the other ‘…’ too.