Similarities between Innocent Drinks and Geek Squad

Posted Wednesday, August 22, 2007 at 11:02am in PR General  | 

If you work in the media, particularly PR, marketing and advertising you’re probably aware of and, indeed, admire the Innocent Drinks brand. The marketing behind it is so different to any other UK consumer product. From their grass covered vans to their yearly Fruitstock - now the Village Fete. Brilliant, brilliant, brilliant.

Innocent’s not the first though. Take a look at this presentation given by Robert Stephens, founder of US based IT help company, Geek Squad. If you haven’t heard of Geek Squad, recently launched in the UK, you should take a look at the company’s website too. How do you make a subject like IT help which is often considered boring into something fun? See below.

Spot any similarities?

Video via the the flux capacitor

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4 Comments

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Melanie Seasons

Wednesday, August 22, 2007 at 1:31pm

What a difference an ocean makes… Over here, everyone rolls their eyes at the Geek Squad. They’re basically the lackeys of Best Buy, otherwise known as the electronics “Man.”

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Stephen

Wednesday, August 22, 2007 at 6:08pm

Really? Why though? They’re a good brand… Aren’t they? Or have they changed since Best Buy bought them out?

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Melanie Seasons

Thursday, August 23, 2007 at 4:21am

It’s pretty much changed since Best Buy bought them out. That, and their reputation for charging an arm and a leg for even the simplest of projects. They charged my mother $150 to have the files transferred off her old laptop to her new one. I couldn’t understand why she would ever pay for that when I could do it for free.

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Stephen

Thursday, August 23, 2007 at 8:09am

Oh dear. Extortionate prices.

“Lackeys” I like that word. :-)

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