Bit of this bit of that

Posted Wednesday, August 15, 2007 at 8:52pm in Blogging, Media, PR General  | 

I guess this is called lazy blogging when you just link to other people’s content without adding any additional insight or opinion.

PIONEERING PUBLICIST

Ben Ayers writes about the initiative he’s been working on for his employer, ITV, in conjunction with the Guardian. Ben says: “Today the Media Guardian announced an initiative I have been brokering with them to promote John Pilger’s latest film The War on Democracy which airs on ITV1 on 20th August. The Guardian website is to preview part of Pilger’s film this Friday ahead of its ITV TX alongside a live web chat with Pilger from 2pm – 3pm.”

Pretty significant considering “It will be the first time ITV has allowed broadcast of its content on another platform before network transmission.”

SOCIAL MEDIA? INFLUENCIAL? MEH!

The e-consultancy blog references a report by Jupiter Research which questions “the tactic of targeting high value customers through social media sites, saying they may be more traditional in their online behaviour than social marketers think. The research found that, although nearly 25% of all online adults are classed as influential ‘brand advocates’, they spend more time gathering product information and purchasing items than spreading the word through social media sites.”

Of course, I new this all along.

VLOG YOUR JOB. WHO’S JOB? YOUR JOB? MY JOB!

Sarah Stimson informs me of the new recruitment site by her employer and headhunting agency, Indigo Red. It’s called Vlog Your Job and does exactly what it says on the tin. The press release (tut tut, no social media news release) says:

(Vlog Your Job is) “a solution to tackle the problem of recruiting in a market where there are more employers than good candidates. VlogYourJob.com uses social media to post vlogs or short videos as job advertisements online to reach the newest generation of job hunters.”

Coincidentally, Sarah email interviewed me last week and TWL this week.

CITY BOY IS AVAILABLE TO ALL

If there’s one thing I miss about riding on the Tube it’s.. er,um.. nothing. But what took the edge away a little was reading City Boy, the anonymous investment banker who writes a weekly column in thelondonpaper. I’m not sure if the person behind actually is a real ‘city boy’ but his witty take on working in the City used to crack me up for five minutes on a Monday evening.

I thought once I moved away my weekly fix of City Boy would be no more. Not so. Turns out I can get it via the website and in RSS too. Thanks to Alex over at the PR and Comms Network blog for that.

NEW BLOG DESIGNS

TWL’s had one (still no link love from the TWL blog) and so has Ewan over at SMS Text News.

WOLFMOTHER - WHITE UNICORN

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