Fortune 100 Brand Index, Google and Wikipedia
Posted Monday, July 9, 2007 at 10:09pm in Blogging, Business, Media, PR General |
UPDATE: The guys at Distilled have created a Firefox engine that doesn’t display Wikipedia entries in Google search results.
Second instalment of the Wikipedia/Google love. This time it’s using the Fortune 100 taken from the Fortune 1000 list on, ahem, Wikipedia. Again, comparing both Google.co.uk and Google.com I searched the top one hundred’s brand names in the massively popular search engine and, as I suspected, this list included more Wikipedia entries of well-known brands on the first page of results than yesterday’s analysis.
This time the Google.co.uk domain was almost on a par with the .com version. A massive 90% of the Fortune 100’s Wikipedia entries was on the first page of Google.co.uk and an even better (or worse, depending on which way you look at it) 92% was on Google.com.
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Top 10 .co.uk |
Top 10 .com |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
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Yes |
Yes |
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No |
No |
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technorati tags: fortune100, fortune+100, wikipedia, google,
9 Comments
Sage
Tuesday, July 10, 2007 at 12:59am
Hmm. I found Wikipedia articles for all of the google.com “no’s” on the first results page except TIAA-CREF, Aetna, and Nationwide.
Search Google without wikipedia - a Firefox search plugin | Distilled blog
Tuesday, July 10, 2007 at 8:16am
[…] It has been noticed outside the world of SEO as well - PR Blogger has just written an analysis of Fortune 100 companies’ wikipedia pages. […]
Stephen
Tuesday, July 10, 2007 at 9:37am
Weird, thanks Sage.
I did this on Sunday and, at that time, it was exactly how I’ve presented it. Admittedly I was a little tired but don’t think I could have messed up like that.
Maybe the results constantly chop and change?
Wikipedia, Google und die PR « Neues aus der PR-Blogosphäre…. (kuhles und unkuhles)
Tuesday, July 10, 2007 at 7:56pm
[…] Google und die PR Jump to Comments Der US PR-Blogger hat sich die Mühe gemacht und in zwei durchaus aussagekräftigen Versuchen u. a.Folgendes überprüft: Wie hoch ist der Anteil an Wikipedia-Artikeln zu bestimmten Marken, welche sich nach einem Googlesearch mit dem Markennamen als Stichwort auf der ersten Seite der Suchergebnisse finden lassen? Grundlage für die Untersuchung von Stephen Davies waren dabei die ersten 100 Einträge der Fortune 1000 Liste. Auch wenn sich seine Suche auf google.com und google.co.uk beschränkte: Die Ergebnisse sind nicht zu verachten und - meine Vermutung - auch für google.de gültig. Die Google-Suche nach jedem der Top 100 Markennamen führte zu der Erkenntnis, dass in 92% (google.com) bzw. 90% (google.co.uk) aller Fälle auf der ersten Google - Ergebnisseite ein Wikipedia Artikel zu dem betreffenden Markennamen zu finden war. Die Suche nach den Index-Mitgliedern des FTSE - der zweite Teil seines Versuches - erbrachte nicht ganz so hohe, aber immer noch beeindruckende prozentuale Anteile: 77% (google.co.uk) bzw. 88% (google.com) der gesuchten Stichwörter führten zu einem Wikipedia-Link auf Seite 1 der Google-Ergebnisssuche. […]
Will Critchlow
Tuesday, July 10, 2007 at 8:35pm
Wow - thanks for the high-profile mention Stephen
Stephen
Tuesday, July 10, 2007 at 8:39pm
No problem mate. Just realised I didn’t finish the sentence off before pressing publish.
I need to get some sleep. Seriously.
Liz Camps
Tuesday, July 17, 2007 at 4:57pm
Excellent article. Do you agree that perhaps the companies who list as “No” in either column would make good SEO prospecting candidates?
Stephen
Tuesday, July 17, 2007 at 9:03pm
Hi Liz,
I guess that depends if they want their Wikipedia article showing on the front page of Google or not. I’d imagine some don’t.
But even if they do it’s out of their control. If it was their own website that wasn’t on the front page that would be a different matter however.
Was bringt ein Nofollow-Link von Wikipedia? : fob marketing
Thursday, July 19, 2007 at 3:35pm
[…] Leider wurden bei der Wikipedia-Studie nur die Top 100 (Fortune 100) betrachtet, welche sicherlich einiges mehr für ihre Homepage getan haben als sich nur auf ein paar “Wikipedia-Brand-Links” auszuruhen. […]