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Others that don’t are:

Jon Silk. He’s mentioned it twice.

Stephen Waddington. He’s been reading B3ta.

Johnathan Hopkins. Nope, isn’t feeling it.

However.

Colin Byrne offers an intelligent review.

Admittedly I’m no designer but I know what I like. All the previous logos look the same and I often subscribe to the view of: ‘why fit in when you can stand out?’

Who’s really excited to be hosting the Olympic Games in Great Britain? Remember when France/Paris was the favourite to win it? Was anyone pleasently surprised that Britain won it? Remember the terrible tragedy that followed the day after Britain’s victory?

I think I’m going to really enjoy this one regardless if I like the logo or not. Which I do. So even better.