Ex FHM editor tells all

Posted Tuesday, June 5, 2007 at 6:41pm in Media  | 

Excellent piece in the Guardian’s g2 pullout yesterday from ex FHM editor, Ed Needham. Telling tales and reminiscing of the times when lad’s mags used to rule the news stands - including breaking into the normally hard to break American market - Needham moves to present day and how he’s “had it with men”. Men’s magazines that is. And why? Because of the internet.

Needham says: “Until recently the magazine industry considered the internet little more than a gimmick, and magazine websites were a place for second-rate journalists and off-cuts of content considered too weak for the print version. By the time publishers woke up to their spectacularly poor judgment, the internet had made a move on its audience.”

When talking about the often weird and bizarre photos the magazine used to print with people with missing body parts etc. Needham agrees that the internet has killed off any chance of any magazine having first dibs on showing the world the snaps.

“Nowadays, the idea that a monthly magazine can be first with such a “Did you see?” photo is laughable.”

I wonder what’ll happen to the celeb mags when there are celeb gossip blogs (Dlisted, Pink is the New Blog et al) printing celeb pics and breaking stories days (sometimes weeks) before the print publications?

Related Posts

• My week in media 12.28.
• Banking and Finance is dead. Long live Digital 10.23.
• Global balance of media power shifting 06.18.
• Facebook: the lobbying boiling pot 02.12.
• Don't Panic Guide to social media - Manchester 11.04.

• Next post: « I like it
• Previous post: I’m going home »