Customer marketing 2.0

Posted Wednesday, June 6, 2007 at 10:40am in Blogging  | 

Received this press release (not a personal email - just a release - it’s those little things that make all the difference) in my inbox yesterday. It’s regarding the “first ever International Customer 2.o Experience Marketing conference for marketing, customer service, retention and loyalty professionals.

“The International Customer 2.o Experience Marketing conference takes place in Berlin on 13-14 September promising to give marketing, customer service, retention and loyalty professionals new insights into dealing with empowered customers, improving the customer experience and increasing ROI.”

“The Customer 2.o Experience Marketing Conference is a customer experience, customer loyalty, and customer retention conference committed to linking present and emerging methodologies with successful marketing acquisition and loyalty marketing activities featuring the Return on Behaviorâ„¢ patent pending concept for improving customer satisfaction and loyalty, reducing churn and increasing cross selling. The conference is targeted at marketing executives responsible for improving customer acquisition, retention and loyalty and revenue growth in business-to-consumer companies, 13-14 September, 2007 in Berlin at the Kalkscheune.”

Speakers include Fredrik Abildtrup, CEO of TeleFaction, who will demonstrate how to increase the value of your customers’ experiences, customer satisfaction and loyalty, and Michael Leander Nielsen, founder and CEO of Customaxi who will talk about how to develop your customer lifecycle marketing management plan to maximize the customer (marketing) experience and increase ROI.

The conference price is (a whopping) 990 Euro, (even more whopping) 1380 Euro for the conference and workshop, and (still expensive) 490 Euro for a workshop only. Early bird registrants receive a 10% discount or a MP3/4 player.

Marketing pays better than PR obviously. :)

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2 Comments

a gravatar

Simon Collister

Thursday, June 7, 2007 at 8:45am

Got the same email, Stephen. I replied asking where they got my details from. Adrianne said from my blog.

So someone’s been trawling blogs for email address to mass-marekt to. You would have thought that it surely would have been better to send a much more personal email rather than a utterly unfriendly e-flyer.

I told her so….. all the more ironic as it was promoting a customer friendly event. D’oh!

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Michael Leander Nielsen

Wednesday, July 11, 2007 at 4:02pm

hi, thank you for posting Adrianne’s message.
FYI: the http://www.customer2o.com have been updated. I think you will find that the conference price is reasonable considering speakers such as customer experience marketing guru Colin Shaw, advertising.com’s German CEO Harald R. Fortmann and others.

And YES - of course the email should have been personal rather than a mass-distributed one. I apologize for that.

Best wishes for a great summer.

Michael Leander Nielsen

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