How many relationships can one man have?

Posted Friday, May 25, 2007 at 4:05pm in Blogging  | 

No, I’m talking about that, silly! I’m talking about how much attention can you give to all the contacts/friends you acquire using social networks, IMs, blogging etc. Are they all sustainable? I don’t think they are. There must come a point when you simply can’t keep up with them all and, quite frankly, I’m beginning to feel like that now.

After signing up to Facebook a month or two back (very addictive btw) I’ve made 69 friends; quite a modest number compared to some hardcore Facebookers really. And then I have a list of 40 people on my IM list and then I have all the great peeps I’ve met through blogging/social media. Plus the numerous conversations I have through email on a daily basis and then there’s the time made for the few (yes I do) friends I have in the real world. Holding down a full time job in the process don’t you know? Phew!

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The rising Facebook chatter

No wonder there are so many people reluctant to sign up for Twitter, Second Life et al. Myself included. There’s too much noise going on already. Do you really need another form of communication to keep in touch? Really? Do you?

My feeling is that, in time, social networks will become more personal. What do I mean by this? Well, I think we’ll look back at the time when you added the guy on Facebook because he bought a car from you seven years ago and laugh about it. Your sphere of friends will become much more intimate and the days of people chasing popularity only will be few and far between. Think of them as online versions of the Freemasonry.

So what will it mean for brands? To be honest, if my inkling is correct, I don’t know.

Related: Social networks are becoming smaller.

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