Online/offline entertainment blur

Posted Sunday, February 25, 2007 at 3:07pm in Blogging, Media, PR General  | 

I constantly read how new media is changing business including PR, and I’ve been known to write about it myself once or twice in fact. But there’s another change going on; a change in the entertainment industry. First off this post isn’t about how the Arctic Monkeys shot to fame. Some media claimed it was through MySpace but I’m a bit of a cynic when around that particular topic. In fact, the band members themselves deny that MySpace was a part of their success. Let’s be honest, a band creating a MySpace page isn’t going to guarantee success. Creating great music helps.

Pete Cashmore at Mashable! reports on how the girl behind the spoof YouTube member, Lonelygirl15, is to feature in a Hollywood movie called I Know Who Killed Me (nice name) alongside Lindsay Lohan. For those that don’t know the story behind Lonelygirl15, Wikipedia (as always) tells the story well and indepth. It’s not the first time it’s happened either. Others have moved to more mainstream media outlets. Amanda Congdon and Lisa Donovan to name two.

The UK can also boast a piece of the bluring between the online/offline worlds. Not too long ago gadget reviewer, Susi Weaser, was signed up to present as a gadget expert on BBC2’s Something for the Weekend while working for Shiny Media.

On the flipside of this, the most popular person on MySpace, Tila Tequila, who has nearly 1.7 million “friends” is boycotting the major record labels altogether. Instead she’s going it alone (ahem, or her and her management are) and promoting herself through her large member base. Remember, she has access to 1.7 million email addresses - I bet most artists would kill for that type of fan data. Take a look at her blog section, each post she makes receives comments mostly in the thousands. With her fashion label and now her music, it seems as though she’s building her own online empire regardless.

There’s a blur happening I tell thee…

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