Euroblog 2007

Posted Sunday, November 12, 2006 at 6:58pm in Blogging  | 

If you live in Europe and work in the fine art of public relations, it might be worthwhile filling out this year’s 10 minute Euroblog 2007 questionnaire which aims to question if “enthusiasm for blogs and social software is delivering business/ organisational advantage.” A not for profit research which is being carried out by a number of European universities (including Sunderland) and coordinated by the European Public Relations Education and Research Association (Euprera).

The news release says: “Last year EuroBlog 2006 discovered a two-speed Europe, with some practitioners enthusiastically embracing the new media but a significant minority failing to see any business or organisational advantage. The latest survey sets out discover whether the enthusiasts were right and social media is changing PR practice.

“The survey, which will show who is using weblogs and why, and give insights into future trends will be compelling reading for PR practitioners at all levels.”

It will be interesting to see if there has been any immediate changes from last year’s survey results. Speaking from a UK perspective, the whole blogging concept seems to have came into its own lately. Whether this is to do with organisations genuinely believing that blogs are critical medium to use when communicating with stakeholders or, indeed, because it’s just the latest cool shiny thing. My thoughts are it’s both. I wonder what stage blogs are now at in Tom Murphy’s PR Hype Cycle?

The survey is open to all European PR practitioners regardless of the field they are in. It aint just for the online folk. Fill it out at http://www.euroblog2007.org/survey

Sidenote: Euroblog lead researcher, Philip Young, also runs the Delivering the New PR conference. The fifth and final conference was held this Friday in London. I was supposed to go but unfortunately couldn’t make as I had too much work to do in the day job.

You can read all about it here, here, here and here.

technorati tags: euroblog2007

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