The UK needs a Spinfluencer
Posted Thursday, April 20, 2006 at 11:59am in Blogging, Media |
Do you get tired of listening to podcasters interviewing bloggers? Or podcasters interviewing podcasters? Or bloggers interviewing social media experts? Or bloggers interviewing (so called) A-listers? Or…it goes on and on.
I know I do. Why? Because it becomes a tad monotonous. Why interview a blogger when you pretty much know what they think about social media if you already read their blog? It’s quite similar to evangelising social media only online. It’s preaching to the already converted. It’s probably why I’m increasingly enjoying the On the Record…Online podcast by Spinfluencer, Eric Schwartzman.
For those that don’t know, Schwartzman interviews a number of high-profile media types who aren’t usually associated with blogging, podcasting or any other social media. People like web usability guru, Jakob Nielson to CNN news anchor, Renay San Miguel. There’s even an interview with the “nightlife guru of Hollywood’ in there. The interesting part of the interviews is Schwartzman tends to slip the social media angle in - which is always good for the already ‘converted’.
Now, for any UK readers, wouldn’t it be good if the UK had its own Spinfluencer? I think so. There’s a load of people working in the UK media that would be great interviewees, and no doubt it would benefit to hear their take on this ‘change that is taking place.’
Do they believe the hype? Do they feel threatened by it? Are they accommodating for the change? What’s their opinion on it all?
So who’s up for it? Anyone?
Sidenote: Yes, LEWIS is going great. I’m working with some really, really smart people. Makes me realise how much I have to learn!
Sidenote 2: No, I haven’t got an Internet connection at the place I’m staying, so I’m writing this at work. But it’s okay, as Jon told me to. 
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7 Comments
Jon Silk
Thursday, April 20, 2006 at 12:46pm
For heaven’s sake, man. Just get on with your work!
Who’d hire a blogger, eh?
With regards to your point about the incestuous nature of blogging and podcasting, it’s early days yet. As a ‘blogger about bloggers’, my readers are the early adtopers who generally know what blogging’s all about.
The press, in the UK at least, is still just catching on to the blogging buzz. Eventually, the terms ‘blogging’ and ‘podcasting’ will be forgotten, and ’social publishing’ (or whatever it gets called) will be talked about by everyone anyway - more in what it’s acheiving and the wider context than the fact that its a new technology.
The medium might be the message today, but it won’t be tomorrow.
Stephen
Thursday, April 20, 2006 at 1:04pm
Really? You think we’re that far ahead of others working in media? Surely journalists et al would have heard of blogging/podcasting/social media etc? And surely they’ll have an opinion on it all?
They should do. There’s been enough of it in the news of late.
Simon Collister
Thursday, April 20, 2006 at 2:47pm
Interesting points, Stephen. I wonder if the Media Guardian’s new podcasts will start to offer what you’re talking about?
Stephen
Thursday, April 20, 2006 at 4:41pm
Possibly Simon.
BTW where’s the review of CorpComms magazine you promised us?
Paull Young
Thursday, April 20, 2006 at 9:47pm
Stephen,
I’m glad to hear that the internship’s going well mate.
I must admit I’m not a fan of the (occassional) self-referential habits of the blogosphere.
What would someone new to the place think when, a few months ago, every blog they went to was listing ‘four things’?
Wow, crappy email chain surveys are on web pages now… (disclosure - I jumped on the four things bandwagon, and I actually enjoyed reading the answers of some of my favourite bloggers).
Anyway, I’ve just recorded Forward’s first Podcast with Stephen Lock. He’s the General Manager of BAM Media (my employer), media manager of the Lexmark Indy 300, and was the Australian Athletics Team Media Manager at the Sydney 2000 Olympics.
He’s talking about large event PR - we don’t cover any social media stuff.
I hope you find it interesting.
Stephen
Friday, April 21, 2006 at 7:11am
Paull, thanks.
I read on your blog about the podcast. Haven’t had the chance to listen to it (no internet!), but will when I get home.
Glad you’ve taken it from a different angle. Are you planning on making it a regular thing?
Simon
Friday, April 21, 2006 at 8:52am
Thanks for the reminder on Corpcomms! I was reminded about that when I received my copy of this week’s PR Business. (Good front-page piece about SEO…. ) Maybe I will do a joint review in the interests of fairness!