Corporate or employee blogging. Which is best?
{ Tags: blogging \ Apr3 }Piaras Kelly is asking for opinions on what’s best: corporate or employee blogging? He says: “I find it interesting because I wonder how many people are aware that I work for Drury Communications and whether that impacts their impression of the company.
“When we finally get around to blogging, would it be better if we set up individual blogs for people to have for themselves, or would it be better if staff contributed to the one site? Personally I like the idea of sticking with a staff blog, what does anyone else think?”
I suppose it’s horses for courses, but my personal preference would be to have both. I like the idea of a company having individual ‘perso-professional’ bloggers with their own styles doing their own thing, but at the same time, contributing to a more focused central hub.
That said, if it were between the two, I’d prefer individual blogs over a corporate blog every time. I think they (employee blogs) feel more authentic and personal - whereas, when you have a number of people contributing to one blog it feels less so. Almost like, if you were to leave a comment on a specific post, you wouldn’t be too sure if the author of that post would reply.
What does anyone else think?
Stephen is managing director of 3W PR, a UK based online PR consultancy. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
Blake
I see your point with corporate blogging. I tend to read more ‘employee’ blogs as it is, but I think it all comes down to the blogger and the content they write - regardless of whether they are corporate or not. If it’s solid, insightful, transparent, and occasionally funny - then I’ll probably like it.
Stephen
Good points my friend. I agree.
Ed
Reading blogs I prefare and even seek the very personal point of view. I like PR-homapages which enables different views comming from different employees and different weblogs (i.e. Edelman / Speak up). If an agency handles its blog policy this way, I percieve it much more open than I would see a firm, which forces its employees into one corporate webblog. I’m an individual and I’d like to be treated as an individual.
Kevin
As a new blogger doing research on Corporate Blogging, it is my opinion that blogging is all about the expression of individual ideas. Each blog must be insightful, creative, and personal. Corporate policies will always restrict true expression. Personal expression is inherent in the purpose of blogging.