PR Week gets down with the kids

Posted Friday, March 24, 2006 at 8:44pm in Blogging, Business, Media, PR General, Technology  | 

Drew B broke it first then Antony Mayfield added further information to the affair. PR Week has finally caved in to the pressure and is adding a dedicated weekly page to all things tech. Antony mentions that there will also be a column covering news from tech PR blogs. No official word yet but this info comes from two reliable sources.

Well well, looks like PR Week are finally joining the blogosphere. And with this news, I hope we see a bunch of new UK PR bloggers on the scene. They really will wonder what they’ve been missing out on.

I wonder, is this a tactical move following the news that PR Business is going to be a more tech orientated publication? Or maybe they had a good response from the blogging article featured not too long back? I know I did - two PR students have since emailed me with regard to starting a blog. One of whom has just landed a year-long graduate job with Chime! (Congrats Ros! And yes, this blogging thing is addictive! )

Nice to see a front page tech article in this week’s edition also (yes, still receiving my freebie, thanks). For anyone that hasn’t read it, it’s about News International’s plan to further expand MySpace in Europe. Wow! What an account to win.

The article also mentions which agency handles the US operations of MySpace. Won’t mention it but www.myspace.com/micropersuasion is still available Steve.

Page 22 has a feature on the PR Week, PRSA and CIPR young professionals of the year, where CIPR Y.P.o.t.Y, Kath Pooley of LEWIS says that PR pros should be embracing blogs and other forms of new media communication channels to push the profession forward. Quite right too.

Letters Page - page 19, head of production at Ogilvy, Mark Jones writes in with another reason why PR pros should be focusing online. His reasons are mainly video-centric but he’s a production guy, they’re bound to be.

Page 17 has a profile on chief of staff at Hill & Knowlton, Sally Costerton (is it just me are H&K in PR Week **every** week?) who stresses that she wants to increase the diversity of work among graduates to find out which role suits them best. Good call!

This post wasn’t meant to be a PR Week roundup but I got a little carried away. It doesn’t half seem like exciting times to be in the tech PR sector, no?

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