Skype with top tunes

Posted Monday, January 30, 2006 at 11:25pm in Blogging  | 

The FT is reporting that Skype has made a pioneering deal with the Warner Music Group which will allow Skype users to download tracks from artists signed to the New York based record company. Songs ranging from the queen of pop herself, Madonna, to new metal rock band, Green Day will be available for download.

It looks like a deal made on the basis of the phenomenal success of mobile ringtone downloads, but are we looking at two different markets here? I suspect the majority of mobile ringtone downloads are made from the younger generation whereas I imagine the majority of Skype users tend to be a little older, a little techie and a little less interested in who’s rocking their Skype phone. But needless to say, the VOIP trend will be followed by the youngsters.

The Warner Music Group seem to be embracing the Internet like know other record company. The beginning of this month I mentioned how the Australian pop duo, The Veronicas were using a number of Web2.0 platforms to promote their album before its release date. It turns out that the Warner Music Group are their label. And a quick Google search shows that they’ve a high emphasis on creating new online distribution channels for music.

Technorati tags:
skype, warner+music+group

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