Bush’s iPod endorsement

Posted Thursday, December 15, 2005 at 7:06pm in PR General, Technology  | 

Seems like everyone has an iPod these days with the latest fan of the Apple mp3 player being none other that the president of the US.

In PR terms, I’m not sure if this is a good endorsement or not. Part of the iPod’s appeal is geared toward the young, cool and trendy. Something that George Dubya isn’t. What next? Tony Blair declaring his love for the PSP?

Seems like the iPod brings out the young person in all of us. President Bush starts calling his assistant “Dude” as he scrolls his music collection.

Watch the Sky News video here

Technorati tags:
ipod, george+bush

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