I got coverage in three national newspapers

Posted Friday, December 30, 2005 at 6:09pm in Blogging, PR General  | 

I’m pretty smug with myself today. A press release of mine received coverage in UK national newspapers, the Daily Star, Telegraph and Daily Mail.

Some time ago, I sent an email offering free PR to a number of small North East businesses that are members of a scheme called the Hatchery based at the University of Sunderland. The Hatchery aims to help small start-ups with office space, advice and a host of other necessities needed to begin in business.

My offer of free help was to try and gain myself some first-hand experience. Although I am a firm believer that a PR degree is a very worthwhile degree to study, I still think it’s an extra feather in the hat to show potential employers what you’ve done out of university also.

I received a fair amount of responses - so much so, that I couldn’t help all so I decided to focus on only one. I’ve got to have some sort of social life right?

I don’t want to give too much away about the company as I believe client confidentiality is imperative, but I will say that the director is a forward-thinking, open-minded young entrepreneur who is always willing to try new communication channels including blogs – more on that in 2006 though.

The company is an ecommerce business so I’ve been helping out with their online presence and communication for a while but also concentrating with the offline activities also.

In September we received national coverage in the News of the World which I blogged about, but this time it’s three! What a feeling it is to read my own words that I wrote in my bedroom in Durham in three national newspapers. It feels quite surreal!

The buzz you get from reading your own words in black ink is amazing and I don’t think doing the same online could ever compare really.

I wonder, as practitioners age and become PR dinosaurs (as Tom Murphy puts it) does the buzz from a print hit wear off or do you still get the feeling of accomplishment from a job well done?

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