UK online advertising on the increase

Posted Thursday, October 13, 2005 at 6:29pm in Media  | 

emarketer reports that online advertising spending for this year in the UK has dramatically risen. It says:

“Internet advertising expenditures in the UK for the first half of 2005 reached £490.8 million and will go over the £1 billion mark by the end of the year.

“The study found that online revenues increased by 62.3% on a like-for-like basis when compared to the same period in 2004, far outstripping the 3% growth in overall UK advertising spending.”

Wow! A rise of just over 62% compared to the overall average of 3% is saying something. The article goes on to say that advertising online has surpassed that of radio too.

Chief executive of the UK Internet Advertising Bureau, Guy Phillipson puts the increase down to the increase in homes using broadband. Previous to this, the UK IAB also predicted it would take over outdoor advertising by mid 2006 - looking at the chart, you can see this mile stone has already been accomplished.

In August I posted about revenues for online US newspapers had reached the $1bn mark. Are we starting to see significant change?

Technorati tags:
advertising, ukadvertising, onlineadvertising

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