The Guardian’s sales up for the first time in years

Posted Friday, October 14, 2005 at 6:02pm in Media  | 

The Guardian is reporting that since the relaunch of its newspaper to Berliner format it has pushed sales up over 400,000 for the first time in two and a half years. It says:

“At 404,187, sales of the paper were 7.4% higher last month than in September 2004 according to the latest set of figures from the Audit Bureau of Circulations, the first time since March 2003 the newspaper’s sale has gone over the 400,000 mark.”

As well as this, the newspaper celebrated its highest ever sale in its 184 year history last week, then seven days later that record was broke again.

The new size, the colour pictures and the fresh approach have all combined to make it, in my opinion, the best newspaper around at the moment. It seems to have lost its somewhat stagnant, boorish and snobbish image and is now one of the ‘in’ crowd. Mondays and Thursdays are my favourite Guardian days. Media Guardian on a Monday and Technology Guardian on a Thursday.
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