Making the news: Blogging, RSS and the New PR
Posted Monday, October 17, 2005 at 7:59pm in Blogging | Leave a Comment
Just to touch on what Philip and Stuart have already mentioned. The University of Sunderland is host to a CIPR conference for PR practitioners - ‘Making the news: Blogging, RSS and the New PR’.
Held on November 18th, it will be an excellent day out with some great guest speakers:
Tom Murphy - Keynote speaker.
Philip Young - How weblogs are changing PR.
Chris Rushton - How to get newsrooms to notice PR.
Stuart Bruce - Blogs in business.
Elizabeth Albrycht - Monitoring, evaluation and networking in the New PR.
Tony Bradley, CIPR president elect - Opening and closing the conference.
I’m very happy to say that I’ll be helping out on the day and I’ll also have the opportunity to meet some of the people whose blogs I read on a daily basis.
It’s great that a CIPR conference is being held right on my doorstep…literally! (I study at the University of Sunderland) Not only that, it will introduce blogging and RSS to more UK PR practitioners, particularly in the North East.
If you work in PR and are new to the blogging phenomenon, this is an ideal opportunity to come along and see what it is all about. Tickets are reasonably priced at £75 + VAT for CIPR members and £95 + VAT for non-members.
To book your place at the conference call Nicky Wake on +441706 828855 or email at nicky@dontpanicprojects.com
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ciprblogconference
Lunch with Rupert Murdoch
Posted at 5:40pm in Media | Leave a Comment
Have you ever pictured yourself having lunch with media tycoon Rupert Murdoch? Well now you can if you’re willing to pay for it.
Bid for lunch with Murdoch on eBay.
All for a good cause of course.
The Guardian’s sales up for the first time in years
Posted Friday, October 14, 2005 at 6:02pm in Media | Leave a Comment
The Guardian is reporting that since the relaunch of its newspaper to Berliner format it has pushed sales up over 400,000 for the first time in two and a half years. It says:
“At 404,187, sales of the paper were 7.4% higher last month than in September 2004 according to the latest set of figures from the Audit Bureau of Circulations, the first time since March 2003 the newspaper’s sale has gone over the 400,000 mark.”
As well as this, the newspaper celebrated its highest ever sale in its 184 year history last week, then seven days later that record was broke again.
The new size, the colour pictures and the fresh approach have all combined to make it, in my opinion, the best newspaper around at the moment. It seems to have lost its somewhat stagnant, boorish and snobbish image and is now one of the ‘in’ crowd. Mondays and Thursdays are my favourite Guardian days. Media Guardian on a Monday and Technology Guardian on a Thursday.
.
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theguardian
News clips for your iPod video
Posted Thursday, October 13, 2005 at 11:45pm in Blogging, Media | Leave a Comment
journalism.co.uk says that Reuters is to launch a high profile, five week advertising campaign featuring video clips of breaking news stories. The adverts will be shown on out door media and online. Ideal if you’ve bought a new iPod video. 
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reuters, journalism
UK online advertising on the increase
Posted at 6:29pm in Media | Leave a Comment
emarketer reports that online advertising spending for this year in the UK has dramatically risen. It says:
“Internet advertising expenditures in the UK for the first half of 2005 reached £490.8 million and will go over the £1 billion mark by the end of the year.
“The study found that online revenues increased by 62.3% on a like-for-like basis when compared to the same period in 2004, far outstripping the 3% growth in overall UK advertising spending.”
Wow! A rise of just over 62% compared to the overall average of 3% is saying something. The article goes on to say that advertising online has surpassed that of radio too.
Chief executive of the UK Internet Advertising Bureau, Guy Phillipson puts the increase down to the increase in homes using broadband. Previous to this, the UK IAB also predicted it would take over outdoor advertising by mid 2006 - looking at the chart, you can see this mile stone has already been accomplished.
In August I posted about revenues for online US newspapers had reached the $1bn mark. Are we starting to see significant change?
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advertising, ukadvertising, onlineadvertising