Profile Extra - What No RSS?

Posted Thursday, September 22, 2005 at 9:06pm in Blogging, PR General  | 

As Stuart points out, Profile the quarterly magazine from the CIPR is now online, titled Profile-Extra. I’ve just received my email notification too. Great! But what I am disappointed about though, is the lack of, or should I say non existent supply of RSS feeds. At first I thought it did, as at the bottom of the homepage there is a ’subscribe’ link. Cool I thought, until I pressed it.

A newly designed website which has sections on news, case studies, people on the move and an event diary. Why not have a feed for each? It would have been simple to set up and it could have introduced RSS technology to a substantial amount of UK PR practitioners. Obviously, they could still keep the other methods of subscribing and notification (email newsletter) but at the same time use new methods with a simple explanation of what it is. As PR practitioners, they should be inquisitive as to what this new communication channel is about.

It pains me to think that the chartered body for UK public relations still haven’t adopted the technology yet. I really hope they do soon.

Technorati tags:
cipr, profile-extra, pr, publicrelations, rss

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