Listen, create and equip
Posted Monday, April 25, 2005 at 4:56pm in Blogging | Leave a Comment
Jake Ludington gives three excellent overviews on how to:
Listen to a podcast
Create a podcast
and
Equipment needed to podcast
Blog language
Posted at 4:34pm in Blogging | Leave a Comment
Ever wondered what an “atom” or a “blego” mean in blogging terms? Have a look at Duncan Riley’s blog translator here
The business case for RSS
Posted at 1:22am in Blogging | Leave a Comment
Rok Hrastnik discusses the importantance of blogging for business, and how more efficient blogging is compared to the regular email. He also points out that many people are put off becoming members of sites because they have to give out their email address. Where as with RSS, it’s completely anonymous.
Other benefits are:
Discovering new business and marketing opportunities; from podcasting (audio) to constant content updates that your subscribers actually want to receive.
Getting your newsletter or e-zine actually read, and not deleted or overseen.
Improving your search engine rankings.
Generating new traffic from dozens and dozens of new traffic sources.
Getting your content published on other sites.
To read the pdf document click here
The end of the press release?
Posted Sunday, April 24, 2005 at 3:40pm in Blogging | Leave a Comment
Does this mean the end is nigh for the good old press release? After reading a many blogs and hearing different PRO’s opinions on the future of public relations, it’s quite clear that blogging, once it becomes more “mainstream”, will play a significant part in communicating businesses to media outlets.
Any business, from the local garden centre to the large financial corporation can run a successful blog. They can post all relevant happenings, appointments, contracts etc on their blog with ease. And the media, if considered newsworthy, can easliy access this source and turn it to print. Journalists are increasing their knowledge on RSS and many are frequent subscribers to RSS aggregators.
So what would this do to the small PR firm? What would they have to do to keep up with this new phenonemon? Well for a start they may have to become “blog experts”, and help clients develop their own blog with guidance in what to publish and what not to publish. The writing skills, media knowledge and legal knowledge they posess will help clients communicate the right message.
Also, with podcasting on the increase, this too is another valuable plus point in the favour of this Really Simple Syndication.
So is this the end to the humble press release? Probably not just yet, but PROs will have to move with the times just like our American cousins, or them press releases won’t be hitting the mark like they used to.
SmallBizPod
Posted Friday, April 22, 2005 at 8:26pm in Blogging | Leave a Comment
I recently listened to an excellent podcast by Origin PR’s Alex Bellinger. His weekly podcast concentrated on the importance and benefits of blogging for small businesses.
In this week’s episode Alex talks to Adriana Cronin-Lukas of The Big Blog Company and award winning UK business blogger Paul Woodhouse of the Tinbasher blog.
Click here to listen (Right click and “save target as”)
Click here to view SmallBizPod